Digital Marketing Manager (M/F)

Porto Full-time

Detalhes da oferta

Empregador

Our client is a technological company in the services area.

Descrição

This professional will be responsible for: All digital marketing campaigns, including generating leads, conducting market analysis, and actively engaging with the business to optimize the performance of our digital strategies;Design and deploy successful marketing campaigns and own their implementation from ideation to execution;Experiment with various organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis;Manage and oversee the production of valuable and engaging content for our website and blog that attracts and converts our target groups;Maintain a strong online company voice through social media;Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely;Analyze consumer behavior and adjust email and other advertising campaigns accordingly;Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads;Monitor ROI and other relevant KPIs;Manage daily social media, search engine optimization, and application store optimization audits to ensure best practices.

Perfil desejado

We are looking for professionals with the following characteristics: BSc/MSc degree in Marketing or related field;Deep understanding of digital marketing and digital production;Proven experience delivering effective and innovative digital campaigns;Demonstrated experience providing a variety of digital assets, including rich media online ads and microsites;Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage;Solid knowledge of website analytics tools (e.g., Google Analytics, Tag Manager, Google Studio, Google Trends, Keyword Planner, Google Optimize, Lucky Orange, and Semrush);Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets;Knowledge of basic HTML and web publishing would be an advantage;Client journey setup and funnel monitoring;Fluent in english.

Oferecemos

Integrate a reference company.

Resumo

Setor
Marketing & Agency
Subsetor
Gestão de Marketing
Indústria
Technology & Telecoms
Localização
Porto
Tipo de contrato
Indefinido
Nome do Consultor
Filipa Silva
Referência da Oferta
JN-082022-5737843
DistritoPorto
LocalPorto
Sector de actividade Administração e Serviços de Escritório
Tipo de contrato Full-time
Tipo de oferta Emprego
Contactos MichaelPage
Avenida da Liberdade, nº180-A, 3º andar
1250-146 Lisboa