PERFORMANCE MANAGER - ECOMMERCE

To integrate MO ECOMMERCE team, in Maia, we are looking for:

 

PERFORMANCE MANAGER

 

Responsibilities:

 - To drive and coordinate the integration of digital strategy with the campaign calendar, across all online marketing channels (adwords, organic search, email, social media, affiliate marketing, etc.);
- Responsible for growing inbound leads, by attracting and converting targeted website traffic through digital channels, designing and implementing an email lead lifecycle;
- To manage and track our paid marketing performance across all channels including SEM, Facebook, re-marketing, and display ads;
- To research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition;
- Responsible for all the Online Business Analysis and Reporting: to manage and conduct online analytics and metrics to improve sales, conversion rates and overall profitability of the websites;
- To dive into the customer journey and understand the interaction points and analyze their influence/impact to conversion;
- To constantly explore new ways to improve the journey across all touchpoints: email, product console, push notification, landing pages;
- To build and launch campaigns to optimize all stages of the customer journey using range of marketing automation and analytics platforms;
- To implement Organic Search initiatives to effectively grow traffic in major search engine;
- Responsible for Customer Lifetime Management - Acquisition & Retention and Online BD analysis;
- Web projects management: establishes web project scope and coordinate it with IT team;
- To collaborate across different teams marketing, BI, IT, UX, creative agency and customer support.

 

Requirements:

- At least three years of experience; 
- Degree in Marketing/Digital Marketing, Management, Economics or similar areas;
- Proven experience building and launching B2C online marketing campaigns;
- Hands-on experience with online marketing tools such as A/B Testing tools, Google Analytics, Data Studio, Retargeting tools;
- Strong Google analytics skills and advanced MS Excel;
- Excellent analytical, presentation, and problem-solving skills;
- Project management skills, with proven ability in juggling multiple deadlines and gaining alignment across multiple stakeholders;
- An enthusiastic and proactive attitude; 
- Be agile and adaptable in a rapidly growing, constantly changing environment;
- Strong English skills is a plus;
- Experience within a fashion brand is a plus.