Journey and Content Specialist - Porto

Detalhes da oferta

competências

• Experience in digital marketing, marketing strategy and marketing content including content for social media, with preference for background in automative sector;
• Experience driving content strategy, including social media engagement rules;
• Ability to determine optimum consumer digital experience based on data and insights;
• Ability to provide recommendations to client on campaign planning, performance optimisation and process improvements;
• Campaign personalisation and optimisation experience (testing methods etc.);
• SFMC tool practitioner experience (journey builder/email studio etc.);
• KPI/Measurement framework understanding and experience (objective setting + aligning performance KPIS for reporting);
• Native language or fluency French;
• Fluency in English.

responsabilidades

• Act as advocate for local consumer, mapping content and channels across journeys for positive brand engagement;
• Responsible for localisation of customer journeys (provided by Global Brand Platform), focused on multichannel activation;
• Maintain and leverage data to support journey decision, liasing with in-market third party stakeholders to organise CRM activity and campaigns;
• Data and content mapping/matrices creation;
• Customer Journey design (local origination);
• Campaign journey SFMC workflow design (this is included in all journey activation playbooks);
• Develop KPI measurement guidelines – as per agile local market requirements;
• Develop audience targeting, segmentation and personalization across channels and touchpoints.

benefícios