PPC Specialist - Porto

Descrição: 

We are currently hiring a PPC Specialist for a renowned company in the Energy Sector.

O que terás de fazer

- Responsible for the Performance Marketing, managing a digital performance agency and responsible for the digital marketing channels.

- Leverage data-driven insights to support planning and optimize content strategies.

- Responsible for definition and execution of our paid digital marketing strategy across paid search, paid social and other paid marketing channels, including media planning, buying, tracking, setup, click to call form, optimization and reporting of all paid media campaigns.

- Track data and analytics to measure campaigns (and act on it): analyze, measure and report performance of marketing cam-paigns (ROI and KPIs).

- Coordinate with creative team to ensure a successful delivery of paid media campaigns.

- Create an attribution model covering the entire customer journey and provide input into optimization of the customer journey across all marketing touchpoints.

- Create targeting segments (e.g: remarketing, etc.).

- Generate and increase Sales from all paid media channels: max-imize and track leads and contracts.

- Manage paid media budget and forecasting of spend.

- Maximize the number of followers on social media.

O que precisas de garantir

- Degree in business economics, marketing or have an equivalent form of education;

- Minimum of 1-2 years of professional experience in Digital Marketing;

- Demonstrable experience creating successful campaigns across paid search, email and social media (Facebook, LinkedIn, Google Ads, Twitter Ads, etc.);

- Acknowledged of GDPR regulations;

- Experience in this tools: Google Analytics, Google Search Con-sole, Google Tag Manager, Business Manager (Facebook), Data Studio and PowerBI;

- Data-driven mindset: analytical and insights contributor when looking at data; 

- English, Spanish (is a plus, but not required).

O que te proporcionamos

- Opportunity to integrate an expanding company in the energy sector.

O que terás de fazer

- Responsible for the Performance Marketing, managing a digital performance agency and responsible for the digital marketing channels.

- Leverage data-driven insights to support planning and optimize content strategies.

- Responsible for definition and execution of our paid digital marketing strategy across paid search, paid social and other paid marketing channels, including media planning, buying, tracking, setup, click to call form, optimization and reporting of all paid media campaigns.

- Track data and analytics to measure campaigns (and act on it): analyze, measure and report performance of marketing cam-paigns (ROI and KPIs).

- Coordinate with creative team to ensure a successful delivery of paid media campaigns.

- Create an attribution model covering the entire customer journey and provide input into optimization of the customer journey across all marketing touchpoints.

- Create targeting segments (e.g: remarketing, etc.).

- Generate and increase Sales from all paid media channels: max-imize and track leads and contracts.

- Manage paid media budget and forecasting of spend.

- Maximize the number of followers on social media.

O que precisas de garantir

- Degree in business economics, marketing or have an equivalent form of education;

- Minimum of 1-2 years of professional experience in Digital Marketing;

- Demonstrable experience creating successful campaigns across paid search, email and social media (Facebook, LinkedIn, Google Ads, Twitter Ads, etc.);

- Acknowledged of GDPR regulations;

- Experience in this tools: Google Analytics, Google Search Con-sole, Google Tag Manager, Business Manager (Facebook), Data Studio and PowerBI;

- Data-driven mindset: analytical and insights contributor when looking at data; 

- English, Spanish (is a plus, but not required).

O que te proporcionamos

- Opportunity to integrate an expanding company in the energy sector.