Detalhes da oferta
Randstad Professionals is the brand of Randstad Group focused on the recruitment of Middle & Top Management.Our client is a multinational insurance Company, a worldwide reference in this sector. We are currently searching for a Digital Marketing Manager (m/f)
Competências:
- Experience in a similar position, including people management;- Strong technical knowledge of statistics, analytical, marketing;
- Fluency in English and Spanish;
Comfortable with analytics and digital marketing tools e.g. Google Analytics, Adobe Analytics, CMS, AB Testing;
- Strong interpersonal & communication skills with an ability to work with different groups including Product, Sales, Operations and Senior Management;
- Excellent management skill and the ability to manage people;
Principais responsabilidades
Responsibilities:- Adapt Direct & Marketing strategy to offsite and onsite digital environment;
- Define and manage SEO, SEM & PPC to optimise acquisition performance;
- Drive change and optimise processes, interactions, and performance to reduce CPAs bringing external and cross-industry expertise and best practice;
- Identify external partnership and collaboration opportunities in the offsite digital environment to grow the business;
- Build and manage engaging and converting eCommerce websites using best practice SEO, Content Management, AB and Multi-Variate Testing principles;
- Align and automate reporting across WEM to deliver improved understanding of success drivers based on ROIs vs Customer Lifetime Value, identifying issues and opportunities in real time;
- Build an effective and efficient acquisition and performance team;
Oferta
.| Distrito | Lisboa | ||||||
|---|---|---|---|---|---|---|---|
| Sector de actividade | Marketing e Publicidade | ||||||
| Tipo de contrato | Full-time | ||||||
| Tipo de oferta | Emprego | ||||||
| Contactos |
Randstad Portugal
Avenida da República, 26 1069-228 Lisboa Portugal
|