(Senior) SEO and Content Marketing Manager (m/f) | PORTO

Porto Full-time

Detalhes da oferta

Empregador

Our client is an international technology group with about 10,000 employees, more than 100 locations worldwide and a common goal: turn entrepreneurial thinking into customer success and shape the technological change. In the Business Areas Digital, Pharma, Supply Chain, Tissue and Tobacco, they offer products, solutions and services that inspire. They act fast to customer needs, they execute ideas seamlessly, and with their innovations they create added value for their customers. In doing so, they are increasingly building on ecosystems that solve the challenges of today and tomorrow.As part of the group's digital business, its Porto location will be developing industry-leading software products for all companies and building innovative digital tech ventures that transform global manufacturing. State-of-the-art IT services worldwide, including cloud architecture, cyber security and SAP are central components of the offer. Leveraging the advantage of corporate power and a startup's proficiency with new technologies, Porto will be a key driver of the Group's digital transformation.

Descrição

You will be responsible for one of the business areas driving SEO & Content marketing efforts to increase web traffic and lead generation via owned and earned media channels. You keep growing the page's visibility while you are working in a cross-functional team of experts in their fields of digital marketing, a content creator and creative designer.Your Role:
You actively support the SEO lead for driving results and contributing to the overall company strategy (on-page/ off-page/ technical);
You further develop and execute the SEO strategy and roadmap to ensure the website SEO health and performance;
You audit and optimize pages to increase performance in search engines to drive the conversion of organic traffic on our domain;
You adapt on-page SEO measures, by building topic clusters and writing articles (supported by domain experts);
You optimize existing content in our webflow CMS for an improved structure, html-markup, search intent and user experience/ accessibility, and of course internal linking and schema-markup;
You launch SEO workflows and dashboards that support validated tracking efforts;
You report continuously on your results and derive recommendations for action to achieve SEO objectives and key results based on a defined set of KPIs

Perfil desejado

Your profile should have:
Degree in marketing, business economics or related field or are a passionate career-changer;
Relevant experience in the domain of Search Engine Optimization, either as an in-house SEO or agency environment and are eager to learn and create new opportunities;
Fluency in English (mandatory);
Extensive knowledge of the search engine industry and algorithms;
Master standard SEO analytics (rank tracking, web analytics, backlink analysis, etc) and ability to build tests to measure the impact of SEO changes;
An in-depth knowledge and experience with SEO-tools such as GoogleAnalytics; SearchConsole; SEMRush, Searchmetrics, ScreamingFrog, and/or similar;
An in in-depth knowledge of core SEO practices including keyword research methodology and internal/external link building;
Be able to identify technical issues and take actions/ advice developers based on your findings;
Prioritization skills, data-driven mindset, and analytical talent help you to build and manage effective customer-centric/ intent-based SEO projects that deliver on a defined set of KPIs;
Critical thinker, challenge the status quo and your decisions are based on data sets;
Thrive in a fast-paced online and remote environment without losing attention to detail and delivering result.

Oferecemos

Opportunity to integrate an international technology group.

Resumo

Setor
Digital
Subsetor
SEO
Indústria
Technology & Telecoms
Localização
Porto
Tipo de contrato
Indefinido
Nome do Consultor
Margarida Monteiro
Referência da Oferta
JN-112021-4513416
DistritoPorto
LocalPorto
Sector de actividade Administração e Serviços de Escritório
Tipo de contrato Full-time
Tipo de oferta Emprego
Contactos MichaelPage
Avenida da Liberdade, nº180-A, 3º andar
1250-146 Lisboa